Does Chipotle have a 'buy the dip' game?

NEWPORT BEACH, Calif., July 25, 2022 / PRNewswire / -- Chipotle Mexican Grill (NYSE: CMG) today announced it is launching a new interactive game called "Buy The Dip" that will give away more than $200,000 in free crypto as well as promo codes for 1-cent guac and 1-cent Queso Blanco through July 31, National Avocado Day*.

Does Chipotle accept cryptocurrency?

Starting at 10am PT today, fans can access the "Buy The Dip" game by visiting: www.chipotlebuythedip.xyz. The game will be open from 10am PT to 6pm PT each day through Sunday, July 31. Chipotle now accepts digital currency, including cryptocurrency, nationwide through a partnership with Flexa, the global leader in pure-digital payments.

What does “buy the dip” mean in crypto?

“Buy the dip” is a common phrase in the crypto world, though, and it refers to the idea that crypto’s price movement is cyclical. Every so often, in this ideology, cryptocurrency values go through a “winter” or downturn, and if you buy crypto then, it will be cheap relative to the top of the next cycle.

What is Chipotle's crypto stunt?

This isn’t Chipotle’s first crypto stunt. That would be its celebration of National Burrito Day — much like National Avocado Day, this holiday is the invention of some extremely annoying marketers — by giving away $100,000 in Bitcoin (as well as $100,000 in free burritos). Chipotle then launched its own currency on Roblox called Burrito Bucks.